2 articles

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/11917805/Mobile-ad-spend-hits-new-high-as-consumers-remain-glued-to-smartphones.html



Mobile ad spend hits new high as consumers remain glued to smartphones




Many people are spending more time on their smartphones than what they did last year. This means that smartphones are showing to be more addictive and hard to get rid of as many people continue to stay using them 24/7. They were saying that we use the smartphones everyewhere we go and use it for social media alot too. For example, adults use the smartphones whilst shopping, teenagers check their phones every 5-10 minuetes of walking-with data and without data. Even without data people are still using their smartphones.

• More than a quarter of all digital advertising is now designed for smartphones, compared to 20pc a year ago, according to the latest UK Digital Adspend report by the Internet Advertising Bureau, conducted by PwC.
• UK now own a smartphone and most regularly use their devices on public transport, at work and while shopping. Almost half of 18 to 24-year-olds check their device within five minutes of waking, according to separate analysis by Deloitte.
• In total, advertisers spent a record £3.98bn on digital advertising in the first half of the year, up 13pc from 2014, said PwC’s report.
• Within this, spend on social media advertising rose to £574m and money for tablet-dedicated campaigns jumped 115pc to £68m.

I think that alot more people are using the internet alot more and using their smartphones alot more than last year. This could be because of the social media apps that they have, games, apps that they hvae. The more things you have on your phone to do, the more you will be on it. This makes it more difficult to get off it. I think that we are using it alot.


http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/11944160/Sony-to-pay-staff-8m-over-The-Interview-hack.html

Sony to pay staff $8m over 'The Interview' hack




Sony have been made to pay $8 million to reimburse them for their losses. They have to make sure that they have to prevent having hacks again. The agreement calls for up to $10,000 a person, capped at $2.5m, to reimburse workers for identity theft losses, up to $1,000 each to cover the cost of credit-fraud protection services, capped at $2m, and up to $3.5m in legal fees.

 

• Hackers calling themselves Guardians of Peace broke into Sony computers and last November released thousands of emails and documents in an attempt to derail the release of the North Korean-focused comedy The Interview

I think that they have the right to give them this as they needed the money to back up the company and making sure that it doesnt go bust and cause any problems again.