Daily Mail website's ad revenues surge as paper announces price hike
The owner of the Daily Mail has said that Mail Online boosted its ad revenues by 27% in the final three months of last year, as it announced that the paper is to increase its cover price for the first time in three years.
- Daily Mail & General Trust reported on Thursday that Mail Online, which missed its £80m annual revenue target last year, had a growth rate of 16% in the year to the end of September.
- Mail Online’s 27% boost in the final quarter is a promising sign, particularly given at one point last year its growth rate fell to single digits as the entire digital newspaper ad market faltered.
- Elite Daily, the US-based news and entertainment website popular with 18- to 34-year-olds that DMGT acquired a year ago, saw ad revenue growth of 211% in the final quarter.
- “We do believe that print advertising in the UK is in a long structural decline,” he added. “We are planning around that [and] we have been building our digital capabilities. I’d be wary of reading too much in just a four-week period. It really doesn’t take big sums of money to move the dial when looking at such small periods of time. It could be just a couple of campaigns. I wouldn’t read too much into it.”
I think that its good that they have gotten alot of audeince from their audeince but now that they are going to put the pirce up it might be harder for some people as they may want to make sure that they rea dthe online version than buy the newspaper this makes it harder for them to make a profit from it.
Twitter shares jump over 10pc on talk of Marc Andreessen and Silver Lake takeover
Shares in Twitter leapt more than 11pc at one stage on Monday amid reports that the company may be a takeover target for private equity group Silver Lake and famous Silicon Valley investor Marc Andreessen.
- Mr Andreessen’s venture capital firm Andreessen Horowitz and Silver Lake had looked at buying the micro-blogging site, technology news website The Information reported. The news sent shares in Twitter soaring but they fell back after reports that the private equity group was not interested, trading around 5.5pc up.
- Twitter, which is struggling with growth two years after it floated in New York, is rapidly becoming seen as a takeover target as its share price falls, making a potential deal more likely. Its market value is now around $11bn, less than 25pc of its peak.Google and News Corp have both been rumoured to be interested, although the latter denied it two weeks ago.
- Twitter has been hit with a wave of executive departures in recent weeks, and investors have not responded to co-founder Jack Dorsey's return as chief executive as might have been hoped.
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