Monday 22 February 2016

2 articles

http://www.theguardian.com/media/2016/feb/12/independent-aims-to-keep-stars-and-boost-quality-in-digital-shift

Independent aims to keep stars and boost quality in digital shift


An iPad displays the Independent’s website.


They want to be able to make the independant be more online as the independant isnt a newspaper anymore. They want to ensure that they have enough to go online and have more views there so that there is something to fall back on later.

  • “We want our bigger name writers writing for the Independent website,” said Auckland. “We want high quality, strong journalists on that site. We have global ambitions for the Independent and a London powerhouse with the Standard. We want to really take advantage of that now.”
  • The website doesn’t represent the newspaper at all,” said one staff member. “A lot of staff are concerned about the quality of it – it’s a click-bait operation. All they care about is the number of clicks they get. That is a real worry if it is the future of the Independent.”
    Auckland acknowledged the issue and said the website, which will be boosted by at least 25 staff, is to get an editorial overhaul.
    “We are going to change it a little bit,” he said. “It is a good website but we will push it harder so there is more quality there, more investigative journalism. It is a good website but we will do more with it. More like the [print] editorial.”
  • Overall about 50% of the 150 full-time staff that work on the Indy and i are expected to be retained following the closure of the print editions next month.

This is good in a way as then they have something to make sure that they have to read. With this they have something to read and still be in contact with the company.


http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/12163439/Mobile-giant-Three-to-block-online-advertising.html


Mobile giant Three to block online advertising



Briton's £2,670 Vodafone phone bill for US roaming charges




Three want to close all contact with advertsising. Three is poised to become the first major European mobile operator to block online advertising on its network, signalling a clash with digital publishers and advertising companies.
  • It is understood that Three, which runs operators in half a dozen European countries including the UK, will next week announce a deal with Shine, a controversial Israeli technology company that specialises in blocking mobile advertising.
  • It is understood that Three UK will announce that it will begin trials of the system with a small group of customers over the next few months to develop designs for a roll-out across its network.
  • The controversial move has attracted the attention of regulators, who have claimed Digicel may amount to an unlawful interception of communications and violation of ‘net neutrality’ principles, whereby all data is treated the same. Shine, which argues its technology empowers consumers, has also become a target for the online advertising industry.

This is good in a way as then some mobile users wont be annoyed at the amount of adverts that they have to see but then its bad as  some people want to see and use adverts.

No comments:

Post a Comment