Google Amp will make reading the news faster, but can it keep the web open?
Google’s answer to the failings of the mobile internet launched on Wednesday, promising to eliminate those excruciating seconds between tapping a link on your smartphone screen and being able to read an article on your favourite news website.
- Accelerated Mobile Pages (Amp) offers a redesigned, slimmed-down version of HTML, the language in which web pages are written, and a set of rules for publishers and advertisers that stops them putting data-heavy graphics, interactive features and ads in their articles. As part of the programme, Google is also offering to store versions of the pages on its own servers around the world, and will show Amp articles in a carousel at the top of search results.
- Research firm Forrester claims 40% of people will not bother with a shopping website if it takes more than three seconds to load, and that’s when they are looking at something they want to buy.
- Despite the promise of speed, many in the publishing business are privately worried about working with both Facebook and Google, who are competitors for advertising and have hoovered up the vast majority of the ad money targeting people on their smartphones.
I think that its good that they are using new technology to make reading the news easier and faster as then you can have to read all these things better and quickly. Having this can help and make it better for google. Everyone uses google but if there are people that arent as interested in technology may find this good.
he Daily Telegraph is its readers. Long may they thrive
The Daily telegraph celebrates their 50,000th issue. But in this column on January 25 1984, for its 40,000th issue, The Daily Telegraph said: “It is with confidence that we predict that some early morning in 2016 out of the darkness the 50,000th issue of this newspaper will be there to greet the dawn.” And so it is, despite dangers and developments of which the prophets of 1984 can have suspected nothing.
- More than once, for a start, the IRA tried to blow up the offices of the Telegraph. That was after the move from Fleet Street to Docklands, a faraway place of which we knew little. Not that it did any harm to the readers’ daily paper. They grew used to the best innovations that soon seemed timeless, such as the new style of honest obituary introduced by Hugh Massingberd, which rivals soon tried to imitate.
- If the new and better normal for Telegraph media was unsuspected when the 40,000th issue came out, it shouldn’t have been. The Telegraph took its name from the latest electrical news-dissemination technology that transformed war, commerce and daily life. When issue No 1 of the paper was published, on June 29 1855, an electric telegraph cable had just been laid for the last 301 miles linking London to the front in the Crimea. It sent back news “with the speed of lightning and perfect secrecy”. Within 20 years, this news revolution gave The Daily Telegraph the “largest circulation in the world” as it boasted in each issue.
This is a great achievement as they have celebrated a long time producing this newspaper for many many years and will carry on showing this tradition. Having this tradition shows that it will still carry on as this is one of the oldest issues of newspapers.
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