Adblocking: what are your reasons for blocking ads online?
As people know there is a real danger to areas of the media who rely on advertising. The counter argument is that publishers and newspapers have created this problem themselves by trying to maximise profit from digital visitors with increasingly obnoxious ad formats and more intrusive ways of tracking who has seen them.
- that 22% of the UK’s internet users have an adblocker installed, up from 18% just three months earlier. And that figure rises to almost half for 18- to 24-year-olds.
- We’d like to hear from people who regularly use adblockers. What are your main reasons for blocking online advertising with this software?
I think that its good that they are blocking certain things on the internet to make life easier for the people that don't want adverts on there.
Are mobiles changing how we shop?
The society thinks that the way we shop depends on our phones. This means that we dont have enough time to do alot of things etc. New industry data suggests that, for the first time, the majority of online shopping sales in the UK are now conducted through smartphones and tablets.
- According to IMRG (Interactive Media in Retail Group), the trade body for internet retailers, 51 per cent of online sales between November and January in the UK involved hand-held devices rather than traditional computers or laptops.
- They attributed the apparent surge in shopping on the go to a combination of the arrival of bigger screens on smartphones – a response to the growing use of video – and improvements by retailers themselves in making their online shopping sites easier to view on mobile devices.
- A Mintel study of Christmas shopping habits found that only 37 per cent of those surveyed bought all or most of their presents online. Of those who bought presents from a mainly online retailer, 73 per cent used a laptop while 19 per cent used a tablet and 14 per cent used a smartphone.
This is a new industry for other people as they know that there are certain things happening and then decide that there was not enough to do.
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